An equally powerful and effective method is the marketing strategy of Banner co-ops. Banner impressions are at a surplus on the internet and it is a buyers market for this type of traffic.

In this article I will provide an overview of banner co-ops and the availability of this method to drive traffic.

Secret #2 – Banner Co-Ops

This is probably a source that you may not have heard much about as it is considered an underground or ‘guerilla’ source of marketing. The basic process behind this system is buying bulk banner impressions on high traffic sites such as Yahoo, MSN, Hotmail, etc..

Most people realize that the major content providers sell banner impressions (the sale of a block of traffic for banner impressions is called an insertion order) on their websites but what you may not realize is, they almost always have an overabundance of impressions available each month and let’s face it, they are in the business of selling as much of this traffic as they can, so you can easily obtain some of this traffic with a little effort.

As an example, one of the larger content providers has about 8 billion monthly banner impressions available for sale but only sells about 500,000,000 of these in a given month. The excess is usually sold off in bulk at a discount and it is fairly straightforward to obtain some of this traffic but this source requires larger investments than traditional advertising sources (usually at minimums thousands of dollars per insertion order).

The good news: just like CPA networks, this traffic too can be obtained via credit.

With banner impression co-op marketing, some marketing groups put together low cost programs people can participate in. Team member banners rotate via a URL or banner rotator with these programs so that everyone gets the opportunity to generate sales. This is a fantastic method to help build your team by leveraging the power of high traffic sites and it works for any product, any system and any business.

To Your Success!